Kousoku Card Battle Card Hero
Imagine you’re a personal chef, and you’ve been hired to create a multi-course dinner for a private party. You walk into the kitchen, and the only tool you have is a spoon — no knives, no pots, no pans.If your sales team isn’t equipped with in-depth information about your potential customers, product, and each of your competitors, they’re going to experience a similar feeling.Only want a completely unassisted purchasing experience, which is good news for sales teams.
Kousoku Card Battle Card Hero
With the rest of the pack conducting their own research prior to making a purchasing decision, it’s imperative for these sales teams to have the right knowledge, and be able to sell in a way that appeals to info-hungry modern buyers.That’s where battle cards come in — consider them your sales team’s kitchen utensils. Let’s take a look at what battle cards are, why they’re important, and how you can create effective versions that your sales team can use to prepare for (and during) a sales battle. What are sales battle cards? Essentially, battle cards are concise compilations of information about your product, the market, your customers, and your competition. They can show this important information as graphs/graphics, text, or even videos – the important part is the information that they provide to sales team members. Why do we need to play battle cards?Battle cards should be easy for your sales team to understand and refer to during the sale “battle.” If sales reps have stats, figures, and other specific, substantive information to point to while combating potential customers’ objections, it’s more likely that they’ll be able to close deals.In addition to giving your sales team ammunition to go into conversations with potential customers, creating battle cards can also help your organization create consistent messaging when sales and marketing teams work together — and customers love consistency.
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Battle cards can also be used to get new employees up to speed faster, and help you identify shortcomings in your product or offerings.See also:How to play battle cards?To create effective battle cards, you need to gather information about your customer and every competitor — and not just the stuff posted on your competitors’ websites, or a three-sentence description of who you think your customer is.developed nine sections for battle cards a few years back, and company executives and industry experts still point to them as one of the best frameworks for developing battle cards: Step 1. Marketplace conditionsThis is all about what’s happening in your industry. Gather local information and data about market size and estimated demand, as well as information about the market as a whole. The more you know about the playing field you’re on, the better. Step 2. Target customers, markets and opportunitiesThis is all about buyer personas, customer pain points, and how your product(s) alleviate those pain points. Identify opportunities to cross or upsell.
Know which market segments you’re not doing well with, and understand the buyer’s journey. Step 3. Product featuresGet detailed and provide specifics about your product or service, and how it solves issues for your different potential customers. If you have product managers, consult with them and make sure you know the ins and outs of what your team is selling. Step 4. Competitor analysisYes, you’ll need info about what your competitors are producing, including their pricing, warranties, product features, etc.